$114K+ in 90 Days. A Welcome Flow Built for ONE SOL
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for ONE SOL.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for ONE SOL
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line
Your $10 welcome gift inside
Preview Text
Plant-based supplements built for women's goals
HERO MODULE
Hero Approach: Direct
H1: Welcome to ONE SOL
Subhead: Your $10 off starts now
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You're here because you want real results from supplements that actually work for your body. Use code ONESOL10 at checkout for $10 off your first order.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Where most women start
One Sol Creatine+ Build a bigger booty and increase lean muscle without the bloat
Lean Plant Protein Hit your protein goals with flavors that taste like dessert, not chalk
Pre Workout Training Formula Clean energy that lasts through your entire workout
Natural Fat Burner Curb cravings so you can stay on track without white-knuckling it
Protein & Creatine Bundle The complete muscle-building stack, save $18
2
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SUBJECT LINE: Why we started ONE SOL
I spent years watching women in my life struggle with the same thing.
They'd buy supplements marketed to men. Or they'd find women's products that were all pastel packaging and no substance. Or worse, they'd find something that worked but tasted so bad they couldn't stay consistent.
The fitness supplement industry wasn't built for women. It was built for bodybuilders and then repackaged in pink.
So we started ONE SOL to fix that. Every formula is plant-based, designed specifically for how women's bodies build muscle and burn fat, and flavored like actual food you'd want to eat.
No artificial junk. No soy fillers. No compromise on taste or results.
Your welcome code ONESOL10 gets you $10 off and it's good for the next two weeks. If you've been putting off trying us, now's the time.
– ONE
ONE SOL
3
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INBOX MODULE
Subject Line
What makes us different
Preview Text
Six things other brands won't tell you
HERO MODULE
Hero Approach: Question
H1: Not all protein is equal
Subhead: Here's what sets us apart
Cta Button: See the Products
MODULE 2: TRANSITION COPY
Most supplement brands use the same base formulas and slap different labels on them. We don't.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why 20,000+ women choose ONE SOL
Infographic: Checklist
- 100% plant-based and vegan, so you can build muscle without dairy bloat
- Female-specific formulas designed for how women's bodies actually work
- Dessert-inspired flavors like Horchata and Churro that taste better than your protein shake has any right to
- Zero artificial additives, just natural ingredients you can pronounce
- 30-day money-back guarantee because we know our stuff works
- Goal-based products organized by what you're trying to achieve, not what sounds impressive on a label
Products Shown
- Lean Plant Protein. Your post-workout shake that doesn't taste like punishment
- One Sol Creatine+. Proven glute builder backed by actual science
- Booty Building Bundle. The complete stack for curves
4
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INBOX MODULE
Subject Line
Quick reminder about your $10
Preview Text
Code ONESOL10 expires soon
HERO MODULE
Hero Approach: Direct
H1: Your code is still active
Subhead: 9 days left to use it
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You claimed your $10 welcome discount when you signed up. Just making sure you didn't forget about it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Our bestsellers this month
One Sol Creatine+ Currently 50% off, the most popular first purchase for a reason
Lean Plant Protein Eight flavors, zero bloat, and the taste reviews speak for themselves
Pre Workout Training Formula Clean energy without the crash halfway through your workout
Protein & Creatine Bundle Save $18 on the stack that builds lean muscle
Greens + Pre & Probiotic Reduce bloating and improve gut health so you feel lighter
5
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INBOX MODULE
Subject Line
ONE SOL vs everyone else
Preview Text
What you're actually paying for
HERO MODULE
Hero Approach: Question
H1: Not sure which brand to trust?
Subhead: Here's the breakdown
Cta Button: See Products
MODULE 2: TRANSITION COPY
When you're comparing supplements, most brands look the same on the surface. Here's what actually matters.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: The honest comparison
Infographic: Table
| What You're Buying | ONE SOL | Typical Brand |
|---|---|---|
| Ingredients | 100% plant-based, vegan, natural | Whey-based or artificial fillers |
| Who It's For | Female-specific formulations | Generic unisex products |
| Flavor Options | 8+ dessert-inspired flavors | Chocolate, vanilla, maybe strawberry |
| Taste | Verified delicious in customer reviews | Often chalky or hard to finish |
| Goal Clarity | Organized by what you're trying to build | Vague fitness promises |
| Social Proof | 20,000+ reviews, 4.7/5 rating | Limited or unverified |
Products Shown
- Lean Plant Protein. The taste difference is immediate
- One Sol Creatine+. Female-specific creatine for glute growth
6
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INBOX MODULE
Subject Line
1,247 five-star reviews
Preview Text
From women who switched to ONE SOL
HERO MODULE
Hero Approach: Direct
H1: Real results from real customers
Subhead: Over 20,000 verified reviews
Cta Button: Read More Reviews
MODULE 2: TRANSITION COPY
We could tell you our supplements work. Or you could hear it from the women already using them.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What customers say after switching
Infographic: Numbered List
- "It's just day and night difference in my workouts now, and the flavour is the best!!". Samantha W. (on Pre Workout)
- "I absolutely loved the protein! It tastes amazing and made me feel full longer. I have only been taking the Burn capsules for a little over a week, but so far it has helped a lot with cravings.". Dianna E. (on Protein + Fat Burner)
- "Great to grow your booty, I've been taking it consistently for a while and definitely can see the results". Flor Z. (on Creatine+)
- "I was always exhausted mid-workout and this has been a game changer for me". Kimberly Z. (on Pre Workout)
- "Helps me hit my daily protein goals, and I can say (after trying 15 different ones) this is DELICIOUS". Carla O. (on Lean Plant Protein)
- "So far I'm loving it. I've noticed I'm not nearly as sore as I used to be, and my glutes are growing so much!!! Zero taste which I love…10/10 recommend.". Betty L. (on Creatine+)
Products Shown
- One Sol Creatine+. The most-reviewed product for glute growth
- Lean Plant Protein. Rated best-tasting by women who've tried 10+ brands
- Pre Workout Training Formula. The energy boost that doesn't fade mid-session
7
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INBOX MODULE
Subject Line
Your $10 expires tonight
Preview Text
Last chance to use code ONESOL10
HERO MODULE
Hero Approach: Direct
H1: This is it
Subhead: Code ONESOL10 expires at midnight
Cta Button: Use Code Now
MODULE 2: TRANSITION COPY
Your welcome discount expires in a few hours. After that, it's gone.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Get $10 off any of these tonight
One Sol Creatine+ Already 50% off, stack your discount for the best price you'll see
Lean Plant Protein Hit your protein goals without the dairy bloat or chalky aftertaste
Booty Building Bundle Save $18 on the bundle, plus your $10 welcome discount
Pre Workout Training Formula Clean energy for your entire workout, not just the first 20 minutes
Natural Fat Burner Curb cravings so staying consistent doesn't feel like a fight
8
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SUBJECT LINE: Everything okay?
Your welcome discount expired a couple days ago and I noticed you didn't use it.
No pressure at all. Maybe the timing wasn't right, or maybe our products just aren't what you're looking for. That's completely fine.
But if you had questions or weren't sure where to start, I'm here. Reply to this email and I'll help you figure out what makes sense for your goals.
And if you still want to try us, I can extend your code for a few more days. Just let me know.
– ONE
ONE SOL
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.